A ground-breaking global TV campaign profiling young leaders from Saudi celebrating the commitment and passion of a new generation of people making a difference
Bringing the iconic first ‘global museum’ of the 21st century to life in a TV commercial promoting Abu Dhabi as a international cultural hub.
Telling the story of a New York University’s educational foray into the Middle East
I wrote and directed this commercial to promote an indoor lighting solution that mirrors the fluctuations of outdoor light. Client: Philips, airing on CNN International, made for Turner Commercial Productions, Carat and DDB London.
Increasing your fitness levels through daily monitoring. I wrote and directed this commercial shot in a day using actors and extras. Airing internationally on CNN.
Profiling the image and philosophy behind Abu Dhabi’s prime healthcare destination
A global campaign for LG on their amateur cooking championship, shot in NY, Bangkok, Seoul and LA.
A global TV campaign for US telecoms giant Nortel, showing their client's use of their technology. Shot in London, San Francisco and Toronto.